AMAZON ECHO FRAMES
2024
Amazon wanted to build a collection of lifestyle-focused product photos that would capture the diversity and creativity of the everyday users of its Echo Frames smart glasses.
By shooting at authentic locations over bespoke sets and inviting genuine creators and makers to test out and style the product, we developed an elegant photography campaign centered around capturing the everyday stories and routines of creative thinkers, passionate makers, and those who live and breathe community.
A special shoutout to Micaiah Carter who captured this beautiful collection.
By shooting at authentic locations over bespoke sets and inviting genuine creators and makers to test out and style the product, we developed an elegant photography campaign centered around capturing the everyday stories and routines of creative thinkers, passionate makers, and those who live and breathe community.
A special shoutout to Micaiah Carter who captured this beautiful collection.
PRODUCTION COMPANY
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
G&E
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
PRODUCTION COMPANY
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
G&E
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
PRODUCTION COMPANY
Grand Crew
MANAGING DIRECTOR
Ian Kaplan
PHOTOGRAPHER
Micaiah Carter
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
PHOTO
LIGHTING DIRECTOR
Bummy-Christian Koepenick
CAMERA ASSISTANT
Dom Ellis
Jai Crocker
DIGITECH
Blake Mohr
Grand Crew
MANAGING DIRECTOR
Ian Kaplan
PHOTOGRAPHER
Micaiah Carter
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
PHOTO
LIGHTING DIRECTOR
Bummy-Christian Koepenick
CAMERA ASSISTANT
Dom Ellis
Jai Crocker
DIGITECH
Blake Mohr
PRODUCTION
PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona
PROJECT MANAGER
Jared Plotin
PROJECT COORDINATOR
Otibho Okojie
1ST ASSISTANT DIRECTOR
Eric Ellis
PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell
LOCATION
LOCATION MANAGER
Ian Kaplan
MOHO DRIVER
Alexus Fraire-Gamell
PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona
PROJECT MANAGER
Jared Plotin
PROJECT COORDINATOR
Otibho Okojie
1ST ASSISTANT DIRECTOR
Eric Ellis
PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell
LOCATION
LOCATION MANAGER
Ian Kaplan
MOHO DRIVER
Alexus Fraire-Gamell
GLAM
HAIR STYLIST ASSISTANT
Ta'Shana Garrett
MAKEUP ARTIST
Kokeeta Douglas
MAKEUP ARTIST ASSISTANT
Mercedes Gramajo
ART DEPARTMENT
SET DESIGNER
BG Porter
PROPS
Lizzette Calderon
ART ASSISTANT
Ronnie Burress
Aaron Bobrow
STYLING
WARDROBE STYLIST
Danasia Sutton
WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda
HAIR STYLIST ASSISTANT
Ta'Shana Garrett
MAKEUP ARTIST
Kokeeta Douglas
MAKEUP ARTIST ASSISTANT
Mercedes Gramajo
ART DEPARTMENT
SET DESIGNER
BG Porter
PROPS
Lizzette Calderon
ART ASSISTANT
Ronnie Burress
Aaron Bobrow
STYLING
WARDROBE STYLIST
Danasia Sutton
WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda
TALENT
Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton
AMAZON
CREATIVE DIRECTOR
Aaron Sanchez
ACD
Curtis Beach
Jake Matthews
SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz
CREATIVE PRODUCER
AJ Broadbent
Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton
AMAZON
CREATIVE DIRECTOR
Aaron Sanchez
ACD
Curtis Beach
Jake Matthews
SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz
CREATIVE PRODUCER
AJ Broadbent
PRODUCTION COMPANY
Grand Crew
MANAGING DIRECTOR
Ian Kaplan
PHOTOGRAPHER
Micaiah Carter
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
PHOTO
LIGHTING DIRECTOR
Bummy-Christian Koepenick
CAMERA ASSISTANT
Dom Ellis
Jai Crocker
DIGITECH
Blake Mohr
Grand Crew
MANAGING DIRECTOR
Ian Kaplan
PHOTOGRAPHER
Micaiah Carter
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Bella Savignano
STUDIO ASSISTANT
Mariana Urrego
PHOTO
LIGHTING DIRECTOR
Bummy-Christian Koepenick
CAMERA ASSISTANT
Dom Ellis
Jai Crocker
DIGITECH
Blake Mohr
PRODUCTION
PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona
PROJECT MANAGER
Jared Plotin
PROJECT COORDINATOR
Otibho Okojie
1ST ASSISTANT DIRECTOR
Eric Ellis
PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell
LOCATION
LOCATION MANAGER
Ian Kaplan
MOHO DRIVER
Alexus Fraire-Gamell
PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona
PROJECT MANAGER
Jared Plotin
PROJECT COORDINATOR
Otibho Okojie
1ST ASSISTANT DIRECTOR
Eric Ellis
PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell
LOCATION
LOCATION MANAGER
Ian Kaplan
MOHO DRIVER
Alexus Fraire-Gamell
GLAM
HAIR STYLIST ASSISTANT
Ta'Shana Garrett
MAKEUP ARTIST
Kokeeta Douglas
MAKEUP ARTIST ASSISTANT
Mercedes Gramajo
ART DEPARTMENT
SET DESIGNER
BG Porter
PROPS
Lizzette Calderon
ART ASSISTANT
Ronnie Burress
Aaron Bobrow
STYLING
WARDROBE STYLIST
Danasia Sutton
WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda
HAIR STYLIST ASSISTANT
Ta'Shana Garrett
MAKEUP ARTIST
Kokeeta Douglas
MAKEUP ARTIST ASSISTANT
Mercedes Gramajo
ART DEPARTMENT
SET DESIGNER
BG Porter
PROPS
Lizzette Calderon
ART ASSISTANT
Ronnie Burress
Aaron Bobrow
STYLING
WARDROBE STYLIST
Danasia Sutton
WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda
TALENT
Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton
AMAZON
CREATIVE DIRECTOR
Aaron Sanchez
ACD
Curtis Beach
Jake Matthews
SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz
CREATIVE PRODUCER
AJ Broadbent
Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton
AMAZON
CREATIVE DIRECTOR
Aaron Sanchez
ACD
Curtis Beach
Jake Matthews
SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz
CREATIVE PRODUCER
AJ Broadbent
GRAND CREW
© 2024
© 2024
GRAND CREW
© 2024
© 2024