PROJECTS


AMAZON ECHO FRAMES
2024



Amazon wanted to build a collection of lifestyle-focused product photos that would capture the diversity and creativity of the everyday users of its Echo Frames smart glasses. 

By shooting at authentic locations over bespoke sets and inviting genuine creators and makers to test out and style the product, we developed an elegant photography campaign centered around capturing the everyday stories and routines of creative thinkers, passionate makers, and those who live and breathe community.

A special shoutout to Micaiah Carter who captured this beautiful collection.

 
PRODUCTION COMPANY
Grand Crew

EXECUTIVE PRODUCER
Ian Kaplan

ECD + DIRECTOR
Geoff Sean Levy

ART DIRECTOR
Jenna Josepher

EXECUTIVE PRODUCER
Samantha Sheppard

CREATIVE ASSISTANT
Jack Tajerstein

PRODUCER
Kimmy d'Ancona

1ST AD
Joy Hubbard

COORDINATOR
Cristian Quintero

PRODUCTION ASSISTANT
Kat Saravia

CAMERA

DP
Gregory LeFevre

1ST AC
Theo Sturz

2ND AC / MEDIA MANAGER
Gus Vasquez

CAMERA OPERATOR
Chris Ellison

PHOTOGRAPHER
Daniel Dorsa

DIGITECH
Nathan Seabrook

SOUND

SOUND MIXER
Juan Nunez

G&E

GAFFER
William Elder

KEY GRIP
Lev Abrahamian

GRIP DRIVER
Aram Martirosyan

BBE
Charlie Hayes

ART DEPARTMENT

PRODUCTION DESIGNER
Paul Martell-Moyle

PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz

SCENIC PAINTER
Mike Bartak

GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden

POST-PRODUCTION
Cross Cut Pictures

LEAD EDITOR
Alex Ramsey

GLAM

GLAM
Christine Nelli

STYLIST ASSISTANT
Emily Diddle

TALENT

TALENT
Tucker Wetmore

BAND
Devin Bills
Cooper McCord
Rakiyah Marshall



PRODUCTION COMPANY
Grand Crew

EXECUTIVE PRODUCER
Ian Kaplan

ECD + DIRECTOR
Geoff Sean Levy

ART DIRECTOR
Jenna Josepher

EXECUTIVE PRODUCER
Samantha Sheppard

CREATIVE ASSISTANT
Jack Tajerstein

PRODUCER
Kimmy d'Ancona

1ST AD
Joy Hubbard

COORDINATOR
Cristian Quintero

PRODUCTION ASSISTANT
Kat Saravia
CAMERA

DP
Gregory LeFevre

1ST AC
Theo Sturz

2ND AC / MEDIA MANAGER
Gus Vasquez

CAMERA OPERATOR
Chris Ellison

PHOTOGRAPHER
Daniel Dorsa

DIGITECH
Nathan Seabrook

SOUND

SOUND MIXER
Juan Nunez



G&E

GAFFER
William Elder

KEY GRIP
Lev Abrahamian

GRIP DRIVER
Aram Martirosyan

BBE
Charlie Hayes

ART DEPARTMENT

PRODUCTION DESIGNER
Paul Martell-Moyle

PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz

SCENIC PAINTER
Mike Bartak

GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden

POST-PRODUCTION
Cross Cut Pictures

LEAD EDITOR
Alex Ramsey


GLAM

GLAM
Christine Nelli

STYLIST ASSISTANT
Emily Diddle

TALENT

TALENT
Tucker Wetmore

BAND
Devin Bills
Cooper McCord
Rakiyah Marshall


PRODUCTION COMPANY
Grand Crew

MANAGING DIRECTOR
Ian Kaplan

PHOTOGRAPHER
Micaiah Carter

EXECUTIVE PRODUCER
Samantha Sheppard

CREATIVE ASSISTANT
Bella Savignano

STUDIO ASSISTANT
Mariana Urrego

PHOTO

LIGHTING DIRECTOR
Bummy-Christian Koepenick

CAMERA ASSISTANT
Dom Ellis
Jai Crocker

DIGITECH
Blake Mohr
PRODUCTION

PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona

PROJECT MANAGER
Jared Plotin

PROJECT COORDINATOR
Otibho Okojie

1ST ASSISTANT DIRECTOR
Eric Ellis

PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell

LOCATION

LOCATION MANAGER
Ian Kaplan

MOHO DRIVER
Alexus Fraire-Gamell


GLAM

HAIR STYLIST ASSISTANT
Ta'Shana Garrett

MAKEUP ARTIST
Kokeeta Douglas

MAKEUP ARTIST ASSISTANT
Mercedes Gramajo

ART DEPARTMENT

SET DESIGNER
BG Porter

PROPS
Lizzette Calderon

ART ASSISTANT
Ronnie Burress
Aaron Bobrow

STYLING

WARDROBE STYLIST
Danasia Sutton

WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda

TALENT

Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton

AMAZON

CREATIVE DIRECTOR
Aaron Sanchez

ACD
Curtis Beach
Jake Matthews

SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz

CREATIVE PRODUCER
AJ Broadbent








PRODUCTION COMPANY
Grand Crew

MANAGING DIRECTOR
Ian Kaplan

PHOTOGRAPHER
Micaiah Carter

EXECUTIVE PRODUCER
Samantha Sheppard

CREATIVE ASSISTANT
Bella Savignano

STUDIO ASSISTANT
Mariana Urrego

PHOTO


LIGHTING DIRECTOR
Bummy-Christian Koepenick

CAMERA ASSISTANT
Dom Ellis
Jai Crocker

DIGITECH
Blake Mohr
PRODUCTION

PRODUCER
Kaitltin Del Camp
Kimmy d’Ancona

PROJECT MANAGER
Jared Plotin

PROJECT COORDINATOR
Otibho Okojie

1ST ASSISTANT DIRECTOR
Eric Ellis

PRODUCTION ASSISTANT
Katherine Saravia
Ariana Przybos
Luis Barajas
Keith Flenoir
Timothy O'Donnell

LOCATION

LOCATION MANAGER
Ian Kaplan

MOHO DRIVER
Alexus Fraire-Gamell

GLAM

HAIR STYLIST ASSISTANT
Ta'Shana Garrett

MAKEUP ARTIST
Kokeeta Douglas

MAKEUP ARTIST ASSISTANT
Mercedes Gramajo

ART DEPARTMENT

SET DESIGNER
BG Porter

PROPS
Lizzette Calderon

ART ASSISTANT
Ronnie Burress
Aaron Bobrow

STYLING

WARDROBE STYLIST
Danasia Sutton

WARDROBE ASSISTANT
Savannah Tyson-Yarbrough
Melissa Tejeda

TALENT

Daniel George
Chelsea Deebo
Jason Otto
Kenan Eames
Grace Voorhees
Sneha Fichtner
Pam Lyles
Cedric Mitchell
Gabby Masuda
Maria Minelli
Jeff Yokoyama
Maria Minelli
Nikkole Vergara
Russel Frank
Daniel Summer
Russel Frank
Danasia Sutton

AMAZON

CREATIVE DIRECTOR
Aaron Sanchez

ACD
Curtis Beach
Jake Matthews

SR PRODUCT MARKETING MANAGER
James Namude
Sarah Diaz

CREATIVE PRODUCER
AJ Broadbent

GRAND CREW
© 2024










GRAND CREW
© 2024