PROJECTS


CASH APP | NO OVERDRAFT FEES
2024



When making a statement, sometimes you need imagery larger than life. Porto Rocha partnered with the Cash App internal team and the inimitable style of Bobby Doherty to transform everyday grocery items into inflated statements. We used obscene price tags as a visual language to emphasize a simple message: With CashApp, there are no overdraft fees. Ever.


 
GRAND CREW

ECD
Geoff Sean Levy

EXECUTIVE PRODUCER
Ian Kaplan

EXECUTIVE PRODUCER
Sami Sheppard

CREATIVE ASSISTANT
Jack Tajerstein



PORTO ROCHA

FOUNDER
Leo Porto

DESIGN LEAD
Nathan Fyock


CASH APP

CLIENT
Mark Sulieman
Stephen Pham
Maddy Halyard

STILLS

PHOTOGRAPHER
Bobby Doherty

1ST ASSISTANT
Kenyon Anderson

2ND ASSISTANT
Sahara Ndiaye
DIGITECH
Bob Wagoner


PRODUCTION

PRODUCER
Dana Jensen

PRODUCTION MANAGER
Lucy Rennick

PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty


   
ART DEPARTMENT

STILL-LIFE STYLIST
Mike Feswick

1ST ASSISTANT
Yash Macapagal


POST

RETOUCHER
Dave Herr








GRAND CREW

ECD
Geoff Sean Levy

EXECUTIVE PRODUCER
Ian Kaplan

EXECUTIVE PRODUCER
Sami Sheppard

CREATIVE ASSISTANT
Jack Tajerstein


PORTO ROCHA

FOUNDER
Leo Porto

DESIGN LEAD
Nathan Fyock


CASH APP

CLIENT
Mark Sulieman
Stephen Pham
Maddy Halyard

STILLS

PHOTOGRAPHER
Bobby Doherty

1ST ASSISTANT
Kenyon Anderson

2ND ASSISTANT
Sahara Ndiaye

DIGITECH
Bob Wagoner

PRODUCTION

PRODUCER
Dana Jensen

PRODUCTION MANAGER
Lucy Rennick

PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty


ART DEPARTMENT

STILL-LIFE STYLIST
Mike Feswick

1ST ASSISTANT
Yash Macapagal


POST

RETOUCHER
Dave Herr
GRAND CREW
© 2025










GRAND CREW
© 2025