CASH APP | NO OVERDRAFT FEES
2024
When making a statement, sometimes you need imagery larger than life. Porto Rocha partnered with the Cash App internal team and the inimitable style of Bobby Doherty to transform everyday grocery items into inflated statements. We used obscene price tags as a visual language to emphasize a simple message: With CashApp, there are no overdraft fees. Ever.
GRAND CREW
ECD
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
ECD
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PORTO ROCHA
FOUNDER
Leo Porto
DESIGN LEAD
Nathan Fyock
CASH APP
CLIENT
Mark Sulieman
Stephen Pham
Maddy Halyard
STILLS
PHOTOGRAPHER
Bobby Doherty
1ST ASSISTANT
Kenyon Anderson
2ND ASSISTANT
Sahara Ndiaye
DIGITECH
Bob Wagoner
PRODUCTION
PRODUCER
Dana Jensen
PRODUCTION MANAGER
Lucy Rennick
PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty
PHOTOGRAPHER
Bobby Doherty
1ST ASSISTANT
Kenyon Anderson
2ND ASSISTANT
Sahara Ndiaye
DIGITECH
Bob Wagoner
PRODUCTION
PRODUCER
Dana Jensen
PRODUCTION MANAGER
Lucy Rennick
PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty
ART DEPARTMENT
STILL-LIFE STYLIST
Mike Feswick
1ST ASSISTANT
Yash Macapagal
POST
RETOUCHER
Dave Herr
STILL-LIFE STYLIST
Mike Feswick
1ST ASSISTANT
Yash Macapagal
POST
RETOUCHER
Dave Herr
GRAND CREW
ECD
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PORTO ROCHA
FOUNDER
Leo Porto
DESIGN LEAD
Nathan Fyock
CASH APP
CLIENT
Mark Sulieman
Stephen Pham
Maddy Halyard
STILLS
PHOTOGRAPHER
Bobby Doherty
1ST ASSISTANT
Kenyon Anderson
2ND ASSISTANT
Sahara Ndiaye
DIGITECH
Bob Wagoner
ECD
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PORTO ROCHA
FOUNDER
Leo Porto
DESIGN LEAD
Nathan Fyock
CASH APP
CLIENT
Mark Sulieman
Stephen Pham
Maddy Halyard
STILLS
PHOTOGRAPHER
Bobby Doherty
1ST ASSISTANT
Kenyon Anderson
2ND ASSISTANT
Sahara Ndiaye
DIGITECH
Bob Wagoner
PRODUCTION
PRODUCER
Dana Jensen
PRODUCTION MANAGER
Lucy Rennick
PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty
ART DEPARTMENT
STILL-LIFE STYLIST
Mike Feswick
1ST ASSISTANT
Yash Macapagal
POST
RETOUCHER
Dave Herr
PRODUCER
Dana Jensen
PRODUCTION MANAGER
Lucy Rennick
PRODUCTION ASSISTANT
Onasis Cirineo
Danielle Deluty
ART DEPARTMENT
STILL-LIFE STYLIST
Mike Feswick
1ST ASSISTANT
Yash Macapagal
POST
RETOUCHER
Dave Herr
GRAND CREW
© 2025
© 2025
GRAND CREW
© 2025
© 2025