CHASING LIGHT
2023


Our friends at Badger called us to develop and produce Clairol’s FY 2024 spots. Working with director Talia Collis, we expanded the brief to create fresh ads for two of Clairol’s most iconic lines: Bold & Bright and Nice’n Easy. The visual direction leaned into Clairol’s confident, playful vibe and capitalized on the stunning backdrop of Mexico City.



Featuring:

Debbie Le
Franki Dammone
Nush Cope
Michelle Winship
Antonella Gonzalez
Lola Pfaehler
Nkenge Brown

GRAND CREW

EXECUTIVE PRODUCER
Ian Kaplan

ECD
Geoff Levy

CREATIVE ASST.
Bella Savignano

STUDIO ASST.
Mariana Urrego

HABITANT

MANAGING DIRECTOR
Arturo Arroyo

OPERATIONAL MANAGER
Montserrat Becerril

HEAD OF PRODUCTION
Elizabeth Tapia

EXECUTIVE PRODUCER
Gleny Valente

EXECUTIVE PRODUCER ASST
Juliana Muñoz

LINE PRODUCER
Andrea Fumero

LINE PRODUCER STILLS
Ana Gaxiola

PRODUCTION MANAGER
Rodrigo Sánchez





PRODUCTION MANAGER COORDINATOR
Lu Villar

UNIT MANAGER
Cesar Rivero 

EXPERIENCE COORDINATOR
Martina Cervantes

PRODUCTION MANAGER ASST
Carlos DĂ­az

1st AD
Tito Salomé

2nd AD
Cynthia MarĂ­n

1st AC
Germán Betancourt

1st AC 2nd UNIT
Diego Leyva

STEADICAM
Francisco Padilla

DIT
Ludmila Bollati

GAFFER
Ernesto Gil

PRODUCTION DESIGNER
Fernanda Contreras

WARDROBE STYLIST
Tino Portillo

MAKEUP ARTIST
Ana Gutiérrez de Velasco

KEY PA
Beto Ayala

BADGER AGENCY

CHIEF CREATIVE OFFICER
Madonna Badger

CREATIVE DIRECTOR, DESIGN
Kristen Murphy

HEAD OF PRODUCTION
Celeste Holt- Walters 

SENIOR PRODUCER
Willem Koppel

HEAD OF ACCOUNT MANAGEMENT
Madeline Lefferts

ACCOUNT EXECUTIVE
Lisa Diaz

SENIOR ART DIRECTOR
Ivan Wolin







Featuring:

Debbie Le
Franki Dammone
Nush Cope
Michelle Winship
Antonella Gonzalez
Lola Pfaehler
Nkenge Brown

GRAND CREW

EXECUTIVE PRODUCER
Ian Kaplan

ECD
Geoff Levy

CREATIVE ASST.
Bella Savignano

STUDIO ASST.
Mariana Urrego

HABITANT

MANAGING DIRECTOR
Arturo Arroyo

OPERATIONAL MANAGER
Montserrat Becerril

HEAD OF PRODUCTION
Elizabeth Tapia

EXECUTIVE PRODUCER
Gleny Valente

EXECUTIVE PRODUCER ASST
Juliana Muñoz

LINE PRODUCER
Andrea Fumero

LINE PRODUCER STILLS
Ana Gaxiola

PRODUCTION MANAGER
Rodrigo Sánchez

PRODUCTION MANAGER COORDINATOR
Lu Villar

UNIT MANAGER
Cesar Rivero

EXPERIENCE COORDINATOR
Martina Cervantes


PRODUCTION MANAGER ASST
Carlos DĂ­az

1st AD
Tito Salomé

2nd AD
Cynthia MarĂ­n

1st AC
Germán Betancourt

1st AC 2nd UNIT
Diego Leyva

STEADICAM
Francisco Padilla

DIT
Ludmila Bollati

GAFFER
Ernesto Gil

PRODUCTION DESIGNER
Fernanda Contreras

WARDROBE STYLIST
Tino Portillo

MAKEUP ARTIST
Ana Gutiérrez de Velasco

KEY PA
Beto Ayala

BADGER AGENCY

CHIEF CREATIVE OFFICER
Madonna Badger

CREATIVE DIRECTOR, DESIGN
Kristen Murphy

HEAD OF PRODUCTION
Celeste Holt- Walters 

SENIOR PRODUCER
Willem Koppel

HEAD OF ACCOUNT MANAGEMENT
Madeline Lefferts

ACCOUNT EXECUTIVE
Lisa Diaz

SENIOR ART DIRECTOR
Ivan Wolin

GRAND CREW
© 2023










GRAND CREW
© 2023