NIKE MARATHON ‘23

2023

Nike’s NYC Running Division is all about community. Ahead of the New York City Marathon, Nike tapped us to create a photo and video campaign that showsthe importance of training together, finding kinship through running, and the dynamic landscape of NYC’s running terrain.

The shoot took place across three NYC running hubs, featuring  real New York athletes from across the city doing what they do best: putting in the work to reach their goals.

The ask was hyper-real video capture on the fly with quick-paced New York running. We put our cinematographer on skates to capture our runners with dynamic, elevated skate-cam-style capture. The breadth of locations spanned both well-loved running paths and offbeat locations in the heart of the action.

In response to Nike’s mission of authenticity and community, we partnered with portrait photographer Yael Malka, whose thoughtful framing, warm tone and genuine lens tone brought a unique POV to an athletic apparel campaign.