PANERA | FALL FOR YOUR FAVORITES
2025
When 72andSunny tapped us to produce Panera’s Fall For Your Favorites campaign, we knew it wasn’t just about soup; it was about cozy vibes, autumn nostalgia, and a healthy dose of Gilmore Girls fan service.
Enter Jared Padalecki (a.k.a. Dean, a.k.a. Fireside Chili) and Matt Czuchry (a.k.a. Logan, a.k.a. Autumn Squash), reunited at Panera to confirm what we’ve all been waiting for: Black Bean Soup (Milo, if you will) is back.
With sun-drenched lighting and a whole lot of autumn leaves, our team created a warm, familiar setting, encasing the café in peak fall energy.
Shot and shipped in under a week in Austin, TX.
Enter Jared Padalecki (a.k.a. Dean, a.k.a. Fireside Chili) and Matt Czuchry (a.k.a. Logan, a.k.a. Autumn Squash), reunited at Panera to confirm what we’ve all been waiting for: Black Bean Soup (Milo, if you will) is back.
With sun-drenched lighting and a whole lot of autumn leaves, our team created a warm, familiar setting, encasing the café in peak fall energy.
Shot and shipped in under a week in Austin, TX.
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
Sami Sheppard
ECD
Geoff Sean Levy
STUDIO ASSISTANT
Lilly Adams
CREATIVE ASSISTANT
Jack Tajerstein
DIRECTOR
MC Plaschke
PRODUCER
Liv Higgins
EXECUTIVE PRODUCER
Ian Kaplan
Sami Sheppard
ECD
Geoff Sean Levy
STUDIO ASSISTANT
Lilly Adams
CREATIVE ASSISTANT
Jack Tajerstein
DIRECTOR
MC Plaschke
PRODUCER
Liv Higgins
72 & SUNNY
EXECUTIVE PRODUCER
Charlotte Stirrup
SENIOR PRODUCER
Teddy Popick
CREATIVE DIRECTOR
Sandra Jurado
Amy Finn-Welch
CREATIVE TEAM
Kayla Beck
Phoebe Klein
DIR. OF BRAND ENGAGEMENT
MaryKate Lampron
SR. PUBLIC RELATIONS MANAGER
Sinead Conlon
ABMC VP, CELEBRITY & ENT.
Francesca Borgognone Salcedo
ABMC PHOTOGRAPHER
Sara Jaye Weiss
EXECUTIVE PRODUCER
Charlotte Stirrup
SENIOR PRODUCER
Teddy Popick
CREATIVE DIRECTOR
Sandra Jurado
Amy Finn-Welch
CREATIVE TEAM
Kayla Beck
Phoebe Klein
DIR. OF BRAND ENGAGEMENT
MaryKate Lampron
SR. PUBLIC RELATIONS MANAGER
Sinead Conlon
ABMC VP, CELEBRITY & ENT.
Francesca Borgognone Salcedo
ABMC PHOTOGRAPHER
Sara Jaye Weiss
CAMERA
DP
Alexa Wolf
1st AC
Roman Hernandez
2nd AC
Nick Piper
ART DEPARTMENT
FOOD STYLIST
Maite Auzpurua
PROP STYLIST
Brie Neumann
WARDROBE
WARDROBE STYLIST
Jane Black
PRODUCTION
AD
Andi Budman
PRODUCTION ASSISTANT
Niki Flores
Bradley Wolfe
Shea Kerrigan
Finn Millz
Rowdy Callais
DP
Alexa Wolf
1st AC
Roman Hernandez
2nd AC
Nick Piper
ART DEPARTMENT
FOOD STYLIST
Maite Auzpurua
PROP STYLIST
Brie Neumann
WARDROBE
WARDROBE STYLIST
Jane Black
PRODUCTION
AD
Andi Budman
PRODUCTION ASSISTANT
Niki Flores
Bradley Wolfe
Shea Kerrigan
Finn Millz
Rowdy Callais
GLAM
HMU
Ro Vielma
HAIR - JARED
Roxy Hodenfield
MAKEUP - JARED
Carla Palmer
G&E
GAFFER
Wes Dixon
KEY GRIP
Eric Trzeciak
AUDIO
SOUND MIXER
Matthew Klutchin
HMU
Ro Vielma
HAIR - JARED
Roxy Hodenfield
MAKEUP - JARED
Carla Palmer
G&E
GAFFER
Wes Dixon
KEY GRIP
Eric Trzeciak
AUDIO
SOUND MIXER
Matthew Klutchin
GRAND CREW
EXECUTIVE PRODUCER
Ian Kaplan
Sami Sheppard
ECD
Geoff Sean Levy
STUDIO ASSISTANT
Lilly Adams
CREATIVE ASSISTANT
Jack Tajerstein
DIRECTOR
MC Plaschke
PRODUCER
Liv Higgins
EXECUTIVE PRODUCER
Ian Kaplan
Sami Sheppard
ECD
Geoff Sean Levy
STUDIO ASSISTANT
Lilly Adams
CREATIVE ASSISTANT
Jack Tajerstein
DIRECTOR
MC Plaschke
PRODUCER
Liv Higgins
72 & SUNNY
EXECUTIVE PRODUCER
Charlotte Stirrup
SENIOR PRODUCER
Teddy Popick
CREATIVE DIRECTOR
Sandra Jurado
Amy Finn-Welch
CREATIVE TEAM
Kayla Beck
Phoebe Klein
DIR. OF BRAND ENGAGEMENT
MaryKate Lampron
SR. PUBLIC RELATIONS MANAGER
Sinead Conlon
ABMC VP, CELEBRITY & ENT.
Francesca Borgognone Salcedo
ABMC PHOTOGRAPHER
Sara Jaye Weiss
CAMERA
DP
Alexa Wolf
1st AC
Roman Hernandez
2nd AC
Nick Piper
DP
Alexa Wolf
1st AC
Roman Hernandez
2nd AC
Nick Piper
ART DEPARTMENT
FOOD STYLIST
Maite Auzpurua
PROP STYLIST
Brie Neumann
WARDROBE
WARDROBE STYLIST
Jane Black
PRODUCTION
AD
Andi Budman
PRODUCTION ASSISTANT
Niki Flores
Bradley Wolfe
Shea Kerrigan
Finn Millz
Rowdy Callais
GLAM
HMU
Ro Vielma
HAIR - JARED
Roxy Hodenfield
MAKEUP - JARED
Carla Palmer
G&E
GAFFER
Wes Dixon
KEY GRIP
Eric Trzeciak
AUDIO
SOUND MIXER
Matthew Klutchin
GRAND CREW
© 2025
© 2025
GRAND CREW
© 2025
© 2025