SPOTIFY x MYKE TOWERS
2023
Myke Towers is a force to be reckoned with. One of the top reggaeton artists in the world, the multi-hyphenate approaches his career with precision, focus, and care – thinking intently about the legacy he’s building with every step he takes.
Despite being an increasingly public figure, Myke’s creative process has largely gone unseen. An unprecedented glimpse behind the curtain, “The Making of La Vida Es Una” chronicles Myke’s mindset and visualizes the work that went into his fourth record. In three distinct but visually interwoven episodes, Grand Crew captured Myke’s insights on coming up out of Rio Piedras, Puerto Rico. He speaks about keeping his people close and his acute involvement in every step of his music making process.
Despite being an increasingly public figure, Myke’s creative process has largely gone unseen. An unprecedented glimpse behind the curtain, “The Making of La Vida Es Una” chronicles Myke’s mindset and visualizes the work that went into his fourth record. In three distinct but visually interwoven episodes, Grand Crew captured Myke’s insights on coming up out of Rio Piedras, Puerto Rico. He speaks about keeping his people close and his acute involvement in every step of his music making process.
Director Geoff Sean Levy had one goal: match Myke’s energy. Towers isn’t one-dimensional, and the films couldn’t be either. We incorporated Myke’s personal footage shot on the very beaches that inspire his music into the studio-shot storytelling. Thoughtful VFX convey Myke’s talent on both sides of the recording studio glass.
The interview questions were carefully crafted in partnership with Spotify’s creative team to probe at the process of making the album, the intricacies of the studio environment, and the importance of creating a legacy. Daniela Molina was tapped to lead the conversation with Myke in Spanish.
The resulting films were shared on both Myke and Spotify’s Instagram accounts in three chapters – one dialed into the writing process, one on recording, and a third about producing his own work.
The interview questions were carefully crafted in partnership with Spotify’s creative team to probe at the process of making the album, the intricacies of the studio environment, and the importance of creating a legacy. Daniela Molina was tapped to lead the conversation with Myke in Spanish.
The resulting films were shared on both Myke and Spotify’s Instagram accounts in three chapters – one dialed into the writing process, one on recording, and a third about producing his own work.
PRODUCTION COMPANY
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
G&E
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
PRODUCTION COMPANY
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
Grand Crew
EXECUTIVE PRODUCER
Ian Kaplan
ECD + DIRECTOR
Geoff Sean Levy
ART DIRECTOR
Jenna Josepher
EXECUTIVE PRODUCER
Samantha Sheppard
CREATIVE ASSISTANT
Jack Tajerstein
PRODUCER
Kimmy d'Ancona
1ST AD
Joy Hubbard
COORDINATOR
Cristian Quintero
PRODUCTION ASSISTANT
Kat Saravia
CAMERA
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
DP
Gregory LeFevre
1ST AC
Theo Sturz
2ND AC / MEDIA MANAGER
Gus Vasquez
CAMERA OPERATOR
Chris Ellison
PHOTOGRAPHER
Daniel Dorsa
DIGITECH
Nathan Seabrook
SOUND
SOUND MIXER
Juan Nunez
G&E
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GAFFER
William Elder
KEY GRIP
Lev Abrahamian
GRIP DRIVER
Aram Martirosyan
BBE
Charlie Hayes
ART DEPARTMENT
PRODUCTION DESIGNER
Paul Martell-Moyle
PROP MAKERS
Erik Alonzo
Primitivo Bañuelos
Ernesto Ruiz
SCENIC PAINTER
Mike Bartak
GREENSPERSON
Freddie Solice
Joel M. Avetisyan Darden
POST-PRODUCTION
Cross Cut Pictures
LEAD EDITOR
Alex Ramsey
GLAM
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
GLAM
Christine Nelli
STYLIST ASSISTANT
Emily Diddle
TALENT
TALENT
Tucker Wetmore
BAND
Devin Bills
Cooper McCord
Rakiyah Marshall
GRAND CREW
DIRECTOR
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
DIRECTOR INTERVIEWER/TRANSLATOR
Daniela Molina
1ST AD
Juan Valdez
DP
Htat Htut
PRODUCTION MANAGER
Alexis Del Prete
PRODUCTION COORDINATOR
Jared Oliff-Lieberman
1ST AC
Carey Hu
2ND AC
Kyle Isler
SOUND MIXER
Alejandro Guanche
GAFFER
Elliot Travis
DIRECTOR
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
DIRECTOR INTERVIEWER/TRANSLATOR
Daniela Molina
1ST AD
Juan Valdez
DP
Htat Htut
PRODUCTION MANAGER
Alexis Del Prete
PRODUCTION COORDINATOR
Jared Oliff-Lieberman
1ST AC
Carey Hu
2ND AC
Kyle Isler
SOUND MIXER
Alejandro Guanche
GAFFER
Elliot Travis
BB ELECTRIC
Chase Shamlian
GRIPS
Matt Foundoulis
Robert Newman
SWING
Maximo Maluso
SET DESIGN
Henrique Cirilo and Emma Magidson for Way Out Studio
STYLIST
Michaela Snavely
STYLIST ASSISTANT
Ana Mendoza
COVID TESTING NURSE
Benjamin Franqui for Valhalla Medics
PRODUCER PRODUCTION ASSISTANT
Mariana Urrego
TRUCK PA
Maurice Guadalupe
Jaime Pizarro
SET PA
Jack Star
Jonah Kathlean
Chase Shamlian
GRIPS
Matt Foundoulis
Robert Newman
SWING
Maximo Maluso
SET DESIGN
Henrique Cirilo and Emma Magidson for Way Out Studio
STYLIST
Michaela Snavely
STYLIST ASSISTANT
Ana Mendoza
COVID TESTING NURSE
Benjamin Franqui for Valhalla Medics
PRODUCER PRODUCTION ASSISTANT
Mariana Urrego
TRUCK PA
Maurice Guadalupe
Jaime Pizarro
SET PA
Jack Star
Jonah Kathlean
TALENT
Myke Towers
POST-PRODUCTION
Cross Cut Pictures
EDITORS
Xavi Trilla
Alex Ramsey
PRODUCER
Chelsea Kaiser
ASSOCIATE PRODUCER
Jenni Loo
COLORIST
Julia Rossetti
SOUND DESIGN/MIX
Zoltan Juhasz
VFX
Alejandro Taylor
Myke Towers
POST-PRODUCTION
Cross Cut Pictures
EDITORS
Xavi Trilla
Alex Ramsey
PRODUCER
Chelsea Kaiser
ASSOCIATE PRODUCER
Jenni Loo
COLORIST
Julia Rossetti
SOUND DESIGN/MIX
Zoltan Juhasz
VFX
Alejandro Taylor
SPOTIFY
SENIOR PRODUCER
Gabby Kreuter
CREATIVES
Carolina Perez-Siam
Jessica Diaz-Hurtado
DESIGN
Chris Cyran
BRAND
Brian Kerr
SENIOR PRODUCER
Gabby Kreuter
CREATIVES
Carolina Perez-Siam
Jessica Diaz-Hurtado
DESIGN
Chris Cyran
BRAND
Brian Kerr
LOCATION
The Bunker Studio
SPECIAL THANKS TO
The Bunker Studio
Panavision
Blue Sun
Jeff Marzigliano
Luca Spensieri
Marni Zimmerman
PRODUCTION COMPANY: Grand Crew
Director: Geoff Sean Levy
Executive Producer: Ian Kaplan
Director Interviewer/ Translator: Daniela Molina
1st AD: Juan Valdez
DP: Htat Htut
Production Manager: Alexis Del Prete
Production Coordinator: Jared Oliff-Lieberman
1st AC: Carey Hu
2nd AC: Kyle Isler
Sound Mixer: Alejandro Guanche
Gaffer: Elliot Travis
BB Electric: Chase Shamlian
Key Grip: Matt Foundoulis
BB Grip: Robert Newman
Swing: Maximo Maluso
Set Design: Henrique Cirilo and Emma Magidson for Way Out Studio
Stylist: Michaela Snavely
Stylist Assistant: Ana Mendoza
Covid Testing Nurse: Benjamin Franqui for Valhalla Medics
Producer Production Assistant: Mariana Urrego
Truck PA: Maurice Guadalupe
Truck PA: Jaime Pizarro
Set PA: Jack Star
Set PA: Jonah Kathlean
Director: Geoff Sean Levy
Executive Producer: Ian Kaplan
Director Interviewer/ Translator: Daniela Molina
1st AD: Juan Valdez
DP: Htat Htut
Production Manager: Alexis Del Prete
Production Coordinator: Jared Oliff-Lieberman
1st AC: Carey Hu
2nd AC: Kyle Isler
Sound Mixer: Alejandro Guanche
Gaffer: Elliot Travis
BB Electric: Chase Shamlian
Key Grip: Matt Foundoulis
BB Grip: Robert Newman
Swing: Maximo Maluso
Set Design: Henrique Cirilo and Emma Magidson for Way Out Studio
Stylist: Michaela Snavely
Stylist Assistant: Ana Mendoza
Covid Testing Nurse: Benjamin Franqui for Valhalla Medics
Producer Production Assistant: Mariana Urrego
Truck PA: Maurice Guadalupe
Truck PA: Jaime Pizarro
Set PA: Jack Star
Set PA: Jonah Kathlean
TALENT:
Myke Towers
POST-PRODUCTION: Cross Cut Pictures
Editor: Xavi Trilla
Editor: Alex Ramsey
Producer: Chelsea Kaiser
Associate Producer: Jenni Loo
Colorist: Julia Rossetti
Sound Design/Mix: Zoltan Juhasz
VFX: Alejandro Taylor
SPOTIFY:
Senior Producer: Gabby Kreuter
Creative: Carolina Perez-Siam
Creative: Jessica Diaz-Hurtado
Design: Chris Cyran
Brand: Brian Kerr
Myke Towers
POST-PRODUCTION: Cross Cut Pictures
Editor: Xavi Trilla
Editor: Alex Ramsey
Producer: Chelsea Kaiser
Associate Producer: Jenni Loo
Colorist: Julia Rossetti
Sound Design/Mix: Zoltan Juhasz
VFX: Alejandro Taylor
SPOTIFY:
Senior Producer: Gabby Kreuter
Creative: Carolina Perez-Siam
Creative: Jessica Diaz-Hurtado
Design: Chris Cyran
Brand: Brian Kerr
SPECIAL THANKS TO:
The Bunker Studio
Panavision
Blue Sun
Jeff Marzigliano
Luca Spensieri
Marni Zimmerman