SQUARE BANKING
2021
There’s no one-size-fits-all method to running a small business, especially when the work can range from crafting hundreds of chicken biscuits per day to offering a bespoke salon experience. For Square’s launch of their Banking platform, Grand Crew was tapped to highlight the lived experiences of business owners, merging documentary storytelling with authentic examples of Square’s real-life advantages.
Natanya Montgomery’s ‘Naza Beauty’ is a business by and for Black women. She wears many hats: creative director, CFO, bench brusher and vibe setter. Across the country, Melvin ‘Boots’ Johnson starts his days at the crack of dawn to make biscuit sandwiches that demand lines around his Harlem corner.
Natanya Montgomery’s ‘Naza Beauty’ is a business by and for Black women. She wears many hats: creative director, CFO, bench brusher and vibe setter. Across the country, Melvin ‘Boots’ Johnson starts his days at the crack of dawn to make biscuit sandwiches that demand lines around his Harlem corner.
Over the weeks leading up to the shoot, Grand Crew interviewed Montgomery and Johnson extensively, to be sure their voices became represented exactly as authentically as possible. This process unearthed many nuances - from Boots’s packed-to-the-brim Smart Car to Montgomery’s daily stretch routine with her stylists - and gave us an opportunity to discover where Square’s product became essential to their business, from Naza’s point-of-sale needs at the salon, to Boots’ cash flow management.
Grand Crew honed the creative in lock-step with Square’s internal team, inclusive of script workshopping, casting, and the final edit. All of this to give an honest portrayal of what it's like to live the joyful craze of running a small business, and how Square folds seamlessly into the mix.
Grand Crew honed the creative in lock-step with Square’s internal team, inclusive of script workshopping, casting, and the final edit. All of this to give an honest portrayal of what it's like to live the joyful craze of running a small business, and how Square folds seamlessly into the mix.
GRAND CREW
DIRECTOR / PHOTOGRAPHER
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
PRODUCER
Kaitlin Del Campo
DP
Zoë Simone-Yi
PRODUCTION MANAGER
Kimmy d’Ancona
ASSISTANT PRODUCER
Scarlett Angelo
1ST AC
Konstantin Lyubimov
OFFICE PA
Isabella Pinheiro
STORY EDITOR
Blake Engel
TREATMENT ASSISTANT
Byu Fujiki
DIRECTOR / PHOTOGRAPHER
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
PRODUCER
Kaitlin Del Campo
DP
Zoë Simone-Yi
PRODUCTION MANAGER
Kimmy d’Ancona
ASSISTANT PRODUCER
Scarlett Angelo
1ST AC
Konstantin Lyubimov
OFFICE PA
Isabella Pinheiro
STORY EDITOR
Blake Engel
TREATMENT ASSISTANT
Byu Fujiki
NY UNIT
1ST AD
Rodney Byerson
2ND AD
Shawn McLaughlin
2ND AC
Eureka Yu
CAMERA PA
Dylanne Hernandez
STEADICAM
Franz Brun
DIGITECH
Christian Delfino
GAFFER
Ariel Nehorayoff
KEY GRIP
Matt Foundollis
SWING
Akil Jones
SOUND MIXER
Carlton Lester
LOCATION MANAGER
John Perez
PROPS
Beau Tepper
PROPS ASSISTANT
Brad Bailey
STYLING
Milton Dixon
HAIR / MAKE-UP
Maya Calhoun
CCO
Reggie Thomas
MOHO DRIVER
Sean Cummisky
PA
Christina Krioutchkova
PA
Tarik Hudson
PA
Alan Fernandez
PA
Rasean Romero
1ST AD
Rodney Byerson
2ND AD
Shawn McLaughlin
2ND AC
Eureka Yu
CAMERA PA
Dylanne Hernandez
STEADICAM
Franz Brun
DIGITECH
Christian Delfino
GAFFER
Ariel Nehorayoff
KEY GRIP
Matt Foundollis
SWING
Akil Jones
SOUND MIXER
Carlton Lester
LOCATION MANAGER
John Perez
PROPS
Beau Tepper
PROPS ASSISTANT
Brad Bailey
STYLING
Milton Dixon
HAIR / MAKE-UP
Maya Calhoun
CCO
Reggie Thomas
MOHO DRIVER
Sean Cummisky
PA
Christina Krioutchkova
PA
Tarik Hudson
PA
Alan Fernandez
PA
Rasean Romero
SF UNIT
1ST AD
Hilton Day
2ND AD
Dominic Martin
2ND AC
Justin Vong
STEADICAM
Drew Dorsey
DIGITECH
Julian Edward
GAFFER
Mina Stollery
KEY GRIP
Juan Ruiz
SEING
Hazim Muftic
LOCATION MANAGER
Matt Reoch
PROPS
Leila Nichols
PROPS ASST
Kate McGinty
STYLING
Inna Niolskaya
HAIR / MAKE-UP
Sarah Coy
CCO
Anthony Francis
NURSE
Mark Kaplan
MOHO DRIVER
Joh Carrarini
PA
Katie Fraga
PA
Aneesah Dryver
PA
Amaru Davis
PA
Andrew Zverina
1ST AD
Hilton Day
2ND AD
Dominic Martin
2ND AC
Justin Vong
STEADICAM
Drew Dorsey
DIGITECH
Julian Edward
GAFFER
Mina Stollery
KEY GRIP
Juan Ruiz
SEING
Hazim Muftic
LOCATION MANAGER
Matt Reoch
PROPS
Leila Nichols
PROPS ASST
Kate McGinty
STYLING
Inna Niolskaya
HAIR / MAKE-UP
Sarah Coy
CCO
Anthony Francis
NURSE
Mark Kaplan
MOHO DRIVER
Joh Carrarini
PA
Katie Fraga
PA
Aneesah Dryver
PA
Amaru Davis
PA
Andrew Zverina
TALENT
Natanya Montgomery
Melvin “Boots” Johnson Jr.
EDITORIAL
EDITOR
Sophie Lou, Forager
ASST EDITOR
Joe Doyle
SOUND MIX
Bobb Barito
COLORIST
Josh Bohoskey, The Mill
MUSIC COMPOSER
Xander Rodzinski
SQUARE
CREATIVE DIRECTOR
Madelyn Lee
CREATIVE DIRECTOR
Vickie Chang
CREATIVE PRODUCER
Tor Smith
BRAND STRATEGIST
Evyn Staley
Natanya Montgomery
Melvin “Boots” Johnson Jr.
EDITORIAL
EDITOR
Sophie Lou, Forager
ASST EDITOR
Joe Doyle
SOUND MIX
Bobb Barito
COLORIST
Josh Bohoskey, The Mill
MUSIC COMPOSER
Xander Rodzinski
SQUARE
CREATIVE DIRECTOR
Madelyn Lee
CREATIVE DIRECTOR
Vickie Chang
CREATIVE PRODUCER
Tor Smith
BRAND STRATEGIST
Evyn Staley
GRAND CREW
DIRECTOR / PHOTOGRAPHER
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
PRODUCER
Kaitlin Del Campo
DP
Zoë Simone-Yi
PRODUCTION MANAGER
Kimmy d’Ancona
ASSISTANT PRODUCER
Scarlett Angelo
1ST AC
Konstantin Lyubimov
OFFICE PA
Isabella Pinheiro
STORY EDITOR
Blake Engel
TREATMENT ASSISTANT
Byu Fujiki
NY UNIT
1ST AD
Rodney Byerson
2ND AD
Shawn McLaughlin
2ND AC
Eureka Yu
CAMERA PA
Dylanne Hernandez
STEADICAM
Franz Brun
DIGITECH
Christian Delfino
GAFFER
Ariel Nehorayoff
KEY GRIP
Matt Foundollis
SWING
Akil Jones
SOUND MIXER
Carlton Lester
LOCATION MANAGER
John Perez
PROPS
Beau Tepper
PROPS ASSISTANT
Brad Bailey
STYLING
Milton Dixon
HAIR / MAKE-UP
Maya Calhoun
CCO
Reggie Thomas
MOHO DRIVER
Sean Cummisky
PA
Christina Krioutchkova
PA
Tarik Hudson
PA
Alan Fernandez
PA
Rasean Romero
DIRECTOR / PHOTOGRAPHER
Geoff Sean Levy
EXECUTIVE PRODUCER
Ian Kaplan
PRODUCER
Kaitlin Del Campo
DP
Zoë Simone-Yi
PRODUCTION MANAGER
Kimmy d’Ancona
ASSISTANT PRODUCER
Scarlett Angelo
1ST AC
Konstantin Lyubimov
OFFICE PA
Isabella Pinheiro
STORY EDITOR
Blake Engel
TREATMENT ASSISTANT
Byu Fujiki
NY UNIT
1ST AD
Rodney Byerson
2ND AD
Shawn McLaughlin
2ND AC
Eureka Yu
CAMERA PA
Dylanne Hernandez
STEADICAM
Franz Brun
DIGITECH
Christian Delfino
GAFFER
Ariel Nehorayoff
KEY GRIP
Matt Foundollis
SWING
Akil Jones
SOUND MIXER
Carlton Lester
LOCATION MANAGER
John Perez
PROPS
Beau Tepper
PROPS ASSISTANT
Brad Bailey
STYLING
Milton Dixon
HAIR / MAKE-UP
Maya Calhoun
CCO
Reggie Thomas
MOHO DRIVER
Sean Cummisky
PA
Christina Krioutchkova
PA
Tarik Hudson
PA
Alan Fernandez
PA
Rasean Romero
SF UNIT
1ST AD
Hilton Day
2ND AD
Dominic Martin
2ND AC
Justin Vong
STEADICAM
Drew Dorsey
DIGITECH
Julian Edward
GAFFER
Mina Stollery
KEY GRIP
Juan Ruiz
SEING
Hazim Muftic
LOCATION MANAGER
Matt Reoch
PROPS
Leila Nichols
PROPS ASST
Kate McGinty
STYLING
Inna Niolskaya
HAIR / MAKE-UP
Sarah Coy
CCO
Anthony Francis
NURSE
Mark Kaplan
MOHO DRIVER
Joh Carrarini
PA
Katie Fraga
PA
Aneesah Dryver
PA
Amaru Davis
PA
Andrew Zverina
TALENT
Natanya Montgomery
Melvin “Boots” Johnson Jr.
EDITORIAL
EDITOR
Sophie Lou, Forager
ASST EDITOR
Joe Doyle
SOUND MIX
Bobb Barito
COLORIST
Josh Bohoskey, The Mill
MUSIC COMPOSER
Xander Rodzinski
SQUARE
CREATIVE DIRECTOR
Madelyn Lee
CREATIVE DIRECTOR
Vickie Chang
CREATIVE PRODUCER
Tor Smith
BRAND STRATEGIST
Evyn Staley
1ST AD
Hilton Day
2ND AD
Dominic Martin
2ND AC
Justin Vong
STEADICAM
Drew Dorsey
DIGITECH
Julian Edward
GAFFER
Mina Stollery
KEY GRIP
Juan Ruiz
SEING
Hazim Muftic
LOCATION MANAGER
Matt Reoch
PROPS
Leila Nichols
PROPS ASST
Kate McGinty
STYLING
Inna Niolskaya
HAIR / MAKE-UP
Sarah Coy
CCO
Anthony Francis
NURSE
Mark Kaplan
MOHO DRIVER
Joh Carrarini
PA
Katie Fraga
PA
Aneesah Dryver
PA
Amaru Davis
PA
Andrew Zverina
TALENT
Natanya Montgomery
Melvin “Boots” Johnson Jr.
EDITORIAL
EDITOR
Sophie Lou, Forager
ASST EDITOR
Joe Doyle
SOUND MIX
Bobb Barito
COLORIST
Josh Bohoskey, The Mill
MUSIC COMPOSER
Xander Rodzinski
SQUARE
CREATIVE DIRECTOR
Madelyn Lee
CREATIVE DIRECTOR
Vickie Chang
CREATIVE PRODUCER
Tor Smith
BRAND STRATEGIST
Evyn Staley