VOGUE X JOHNNIE WALKER

2025 

We partnered with Vogue to produce a pair of editorial films for Johnnie Walker’s Couture Expression collection, created in collaboration with Olivier Rousteing.

The first follows Rousteing and Priyanka Chopra Jonas the night before the Met Gala as they move through the ritual of getting ready. Between final adjustments and a toast of Johnnie Walker Blue Label, Olivier shares the story behind the Couture Expression flask—a one-of-a-kind design meant to bring fashion into the world of whisky.

The second film takes us inside the Johnnie Walker Vault, an immersive event in Manhattan hosted by Rousteing and Master Blender Dr. Emma Walker. From the golden entrance to the final toast, the evening blended whisky and couture in a celebration of design, ritual, and collaboration.