PROJECTS


YOUTUBE MUSIC RECAP
2024



For YouTube Music's 2024 Recap, we curated and sourced the best reaction content from around the globe to showcase the most captivating releases, performances, and trends that defined music this year. With culturally tapped-in GC team members from around the world combing YouTube’s strongest reaction videos, we pulled together a tapestry of OMGs and minds-being-blown that tell the story of how music made us feel in 2024.


GRAND CREW

CO-FOUNDER / ECD
Geoff Sean Levy

CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan

EXECUTIVE PRODUCER
Sami Sheppard

CREATIVE LEAD
Chris Menendez

PROJECT MANAGER
Elizabeth Sylvain

PROJECT MANAGER
Chloe Villanueva

CREATIVE ASSISTANT
Jack Tajerstein

DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo




CREATIVE RESEARCHERS

JAPAN
Sayoko Osada
Leona Wada

KOREA
Brian Oh

MEXICO
Diego Torrescano

BRAZIL
João Rodolfo

US / UK
Zoe Bulbeck

GERMANY
Luci Scheideler
Giulia Schaefer
OUTREACH & CLEARANCE COORDINATORS

PORTUGUESE + SPANISH
Andre Perez

JAPANESE
Lena Palmer

ENGLISH
Mariana Urrego

KOREAN
Soo Lee
GRAND CREW

CO-FOUNDER / ECD
Geoff Sean Levy

CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan

EXECUTIVE PRODUCER
Sami Sheppard

CREATIVE LEAD
Chris Menendez

PROJECT MANAGER
Elizabeth Sylvain

PROJECT MANAGER
Chloe Villanueva

CREATIVE ASSISTANT
Jack Tajerstein

DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo


CREATIVE RESEARCHERS

JAPAN
Sayoko Osada
Leona Wada

KOREA
Brian Oh

MEXICO
Diego Torrescano

BRAZIL
João Rodolfo

US / UK
Zoe Bulbeck

GERMANY
Luci Scheideler & Giulia Schaefer


OUTREACH & CLEARANCE COORDINATORS

PORTUGUESE + SPANISH
Andre Perez

JAPANESE
Lena Palmer

ENGLISH
Mariana Urrego

KOREAN
Soo Lee

GRAND CREW
© 2025










GRAND CREW
© 2025