YOUTUBE MUSIC RECAP
2024
For YouTube Music's 2024 Recap, we curated and sourced the best reaction content from around the globe to showcase the most captivating releases, performances, and trends that defined music this year. With culturally tapped-in GC team members from around the world combing YouTube’s strongest reaction videos, we pulled together a tapestry of OMGs and minds-being-blown that tell the story of how music made us feel in 2024.
GRAND CREW
CO-FOUNDER / ECD
Geoff Sean Levy
CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE LEAD
Chris Menendez
PROJECT MANAGER
Elizabeth Sylvain
PROJECT MANAGER
Chloe Villanueva
CREATIVE ASSISTANT
Jack Tajerstein
DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo
CO-FOUNDER / ECD
Geoff Sean Levy
CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE LEAD
Chris Menendez
PROJECT MANAGER
Elizabeth Sylvain
PROJECT MANAGER
Chloe Villanueva
CREATIVE ASSISTANT
Jack Tajerstein
DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo
CREATIVE RESEARCHERS
JAPAN
Sayoko Osada
Leona Wada
KOREA
Brian Oh
MEXICO
Diego Torrescano
BRAZIL
João Rodolfo
US / UK
Zoe Bulbeck
GERMANY
Luci Scheideler
Giulia Schaefer
JAPAN
Sayoko Osada
Leona Wada
KOREA
Brian Oh
MEXICO
Diego Torrescano
BRAZIL
João Rodolfo
US / UK
Zoe Bulbeck
GERMANY
Luci Scheideler
Giulia Schaefer
OUTREACH & CLEARANCE COORDINATORS
PORTUGUESE + SPANISH
Andre Perez
JAPANESE
Lena Palmer
ENGLISH
Mariana Urrego
KOREAN
Soo Lee
PORTUGUESE + SPANISH
Andre Perez
JAPANESE
Lena Palmer
ENGLISH
Mariana Urrego
KOREAN
Soo Lee
GRAND CREW
CO-FOUNDER / ECD
Geoff Sean Levy
CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE LEAD
Chris Menendez
PROJECT MANAGER
Elizabeth Sylvain
PROJECT MANAGER
Chloe Villanueva
CREATIVE ASSISTANT
Jack Tajerstein
DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo
CO-FOUNDER / ECD
Geoff Sean Levy
CO-FOUNDER / MANAGING DIRECTOR
Ian Kaplan
EXECUTIVE PRODUCER
Sami Sheppard
CREATIVE LEAD
Chris Menendez
PROJECT MANAGER
Elizabeth Sylvain
PROJECT MANAGER
Chloe Villanueva
CREATIVE ASSISTANT
Jack Tajerstein
DESIGN ASSISTANTS
Jasmine Kan
Shelly Boehm
Augusto Castillo
CREATIVE RESEARCHERS
JAPAN
Sayoko Osada
Leona Wada
KOREA
Brian Oh
MEXICO
Diego Torrescano
BRAZIL
João Rodolfo
US / UK
Zoe Bulbeck
GERMANY
Luci Scheideler & Giulia Schaefer
OUTREACH & CLEARANCE COORDINATORS
PORTUGUESE + SPANISH
Andre Perez
JAPANESE
Lena Palmer
ENGLISH
Mariana Urrego
KOREAN
Soo Lee
JAPAN
Sayoko Osada
Leona Wada
KOREA
Brian Oh
MEXICO
Diego Torrescano
BRAZIL
João Rodolfo
US / UK
Zoe Bulbeck
GERMANY
Luci Scheideler & Giulia Schaefer
OUTREACH & CLEARANCE COORDINATORS
PORTUGUESE + SPANISH
Andre Perez
JAPANESE
Lena Palmer
ENGLISH
Mariana Urrego
KOREAN
Soo Lee
GRAND CREW
© 2025
© 2025
GRAND CREW
© 2025
© 2025