# Grand Crew

> Grand Crew is a creative agency and production company crafting global campaigns, branded content, and commercial films.

Dissonance is harmony. Collision is collaboration. Challenge is opportunity.

Grand Crew is a creative agency and production company in New York. We work from the idea out: strategy, concept and campaigns, made by the same people who thought of them, for brands that want to feel alive.

Write to [hello@grandcrew.work](mailto:hello@grandcrew.work) or call 212 589 8945. 1178 Broadway, 3rd Floor #244, New York, NY 10001.

## Selected work

- [Spotify RADAR, ADÉLA](https://grandcrew.work/work/spotify-radar-adela/). A pink room of trophies, feathers and pointe shoes, where ADÉLA performed "Ain't In LA" for Spotify RADAR.
- [Nike, Melitta Baumeister](https://grandcrew.work/work/nike-melitta-baumeister/). Run Like No One Is Watching. Melitta Baumeister reimagines the Vomero and Pegasus, with Sha'Carri Richardson.
- [Johnnie Walker, Serve & Occasion](https://grandcrew.work/work/johnnie-walker-serve-occasion/). A director's cut through three worlds of Black and Blue Label, from a speakeasy piano bar to poolside golden hour.
- [Spotify, Running Mode](https://grandcrew.work/work/spotify-running-mode/). Wiz Khalifa running Los Angeles for Spotify's Running Mode, in a hero film and the photographs that ran in Hypebeast.
- [W Hotels, Hotel Tales](https://grandcrew.work/work/w-hotels/). Chloë Sevigny and Miranda Makaroff share stories from nights at W Hotels. You had to be there.
- [Vogue x David Yurman, Rachel Brosnahan](https://grandcrew.work/work/vogue-david-yurman/). A quiet moment between takes becomes something more intimate, for David Yurman's Sculpted Cable collection.

## More work

- [Spotify RADAR, Fcukers](https://grandcrew.work/work/spotify-radar-fcukers/). A glowing set built from the Ö of their debut album, where Fcukers performed "L.U.C.K.Y" and "Anemone."
- [Miles Caton, Don't Hate Me](https://grandcrew.work/work/miles-caton/). The debut music video, "Don't Hate Me," for the breakout star of Sinners.
- [Johnnie Walker, Serve & Occasion: Stills](https://grandcrew.work/work/johnnie-walker-serve-occasion-stills/). The still library from Serve & Occasion, three worlds of Black and Blue Label shot in parallel with the film.
- [Spotify RADAR, Ty Myers](https://grandcrew.work/work/spotify-radar-ty-myers/). A 1970s lounge in golden-hour light, built for Austin artist Ty Myers in the ninth chapter of RADAR.
- [Vogue x Uber Eats, Amelia Gray](https://grandcrew.work/work/vogue-uber-eats/). A bite-sized Met Gala moment with Amelia Gray, staged in a Presidential Suite before the pre-party.
- [Grand Crew, GCXC Tokyo Marathon](https://grandcrew.work/work/grand-crew-gcxc-tokyo/). A cross-country capsule for the 2025 Tokyo Marathon, shot on handycam across New York in the cold.
- [Vogue x Johnnie Walker, Olivier Rousteing](https://grandcrew.work/work/vogue-johnnie-walker/). A pair of editorial films for Johnnie Walker's Couture Expression collection, from a Met Gala fitting to the Vault.
- [Spotify RADAR, Gigi Perez](https://grandcrew.work/work/gigi-perez/). A RADAR world built entirely from Gigi Perez's own sketchbook, where memory and imagination meet.
- [HTSI / Financial Times, Rebel Spirit](https://grandcrew.work/work/htsi-financial-times/). A winter cover story shot in Narrowsburg, NY, photographed by James Brodribb.
- [Panera, Fall For Your Favorites](https://grandcrew.work/work/panera/). A cozy autumn reunion of two Gilmore Girls leads, shot and shipped in under a week.
- [Spotify RADAR, Leon Thomas](https://grandcrew.work/work/spotify-radar-leon-thomas/). A green room built as a portrait of Leon Thomas's creative world, for the seventh chapter of RADAR.
- [Spotify RADAR, Netón Vega](https://grandcrew.work/work/spotify-radar-neton-vega/). A set suspended between earth and cosmos for música mexicana artist Netón Vega, the eighth chapter of RADAR.
- [Vanity Fair x Capital One, Travel in Style](https://grandcrew.work/work/vanity-fair-capital-one/). A Venture X-powered day in New York with tastemaker Telsha Anderson-Boone.
- [Bon Appétit x Gold Peak, Barbecue in Every Language](https://grandcrew.work/work/gold-peak/). A three-part pitmaster series on the universal language of barbecue, hosted by Inés Anguiano.
- [Vogue x Johnnie Walker Blue, Threads of Celebration](https://grandcrew.work/work/vogue-johnnie-walker-blue/). A holiday supper club film with designer Rahul Mishra and The Sewing Tin for Johnnie Walker Blue Label.
- [Olay, Retinol 24](https://grandcrew.work/work/olay-retinol-24/). Olay reintroduces Retinol24 Max in a one-day studio spot directed by Lana Shahmoradian.
- [Olay, Complete SPF](https://grandcrew.work/work/olay-complete/). A :30 and social cutdowns for Olay Complete, shot in one day at Hook Studios in Brooklyn with Brendan Dacey.
- [Grand Crew Original, Pinball, Brooklyn](https://grandcrew.work/work/pinball-brooklyn/). On the eve of his wedding, a man returns to a Brooklyn bar and talks it over with a sentient pinball machine.
- [Spotify RADAR, The Marías](https://grandcrew.work/work/spotify-radar-marias/). A blue subaquatic dreamscape where The Marías performed "Paranoia" ahead of "Submarine."
- [Spotify RADAR, Sexyy Red](https://grandcrew.work/work/spotify-sexyy-red/). Red's World, an homage to Hype Williams and 2K-era music videos, built for the second edition of RADAR.
- [Grand Crew, Capsule Collection 001](https://grandcrew.work/work/grand-crew-capsule-001/). Our first merch collection and the film that launched it, shot in the homes and studios of the people who wear it.
- [Spotify RADAR, Tucker Wetmore](https://grandcrew.work/work/spotify-radar-tucker-wetmore/). A familiar yet fantastical world built for a live rendition of "Silverado Blue."
- [Clairol, Bold & Bright](https://grandcrew.work/work/clairol/). Fresh spots for two of Clairol's most iconic lines, Bold & Bright and Nice'n Easy.
- [Facebook Dating, Love Stories](https://grandcrew.work/work/fb-dating/). Facebook Dating's first-ever campaign, built around Nik and Ayla, a real couple who met on the platform.
- [Amazon, Echo Frames](https://grandcrew.work/work/echo-frames/). Lifestyle photography for Echo Frames, shot on real locations with real creators.
- [Spotify RADAR, BossMan Dlow](https://grandcrew.work/work/dlow/). An inner-city court built for BossMan Dlow, who performed "46th Street" and talked his come-up.
- [YouTube Music, Recap](https://grandcrew.work/work/youtube-music-recap/). The best music reaction content from around the globe, curated into the story of how 2024 sounded.
- [DND, Do Not Disturb](https://grandcrew.work/work/dnd/). A pair of music and performance videos launching the debut of Miami band DND | Do Not Disturb.
- [Hone Health, Forward Motion](https://grandcrew.work/work/hone-health/). A stills library for Hone's rebrand: the body in forward motion.
- [Vogue x eBay, La La Anthony](https://grandcrew.work/work/vogue-ebay/). Met Gala day with co-host La La Anthony and her arsenal of pre-loved eBay finds.
- [Cash App, No Overdraft Fees](https://grandcrew.work/work/cash-app/). Everyday grocery items inflated into larger-than-life statements, with Bobby Doherty.
- [Vogue, White Claw](https://grandcrew.work/work/vogue-white-claw/). The spirit of the NYFW afterparty, with model Yesly Dimate and friends.
- [Justin Quiles + Rawayana, Boom Boom](https://grandcrew.work/work/boom-boom/). A Miami junkyard heist, a party and a glance across the pit, for Justin Quiles and Rawayana.
- [Lululemon, Leylah Fernandez](https://grandcrew.work/work/lululemon/). A day in Leylah Fernandez's life for Lululemon's "Get Into It" campaign.
- [Spotify, Myke Towers](https://grandcrew.work/work/spotify-myke-towers/). The Making of La Vida Es Una, a three-part look inside Myke Towers's fourth record.
- [Nowness, Chasing Light](https://grandcrew.work/work/chasing-light/). A living portrait of Chinatown. Business and culture, tradition and innovation, people and passion.
- [Olay, September Issue](https://grandcrew.work/work/olay/). Olay's campaign for the 2023 edition of Vogue's iconic September issue.
- [Nike, NYC Marathon](https://grandcrew.work/work/nike-marathon/). Training together, kinship through running, and the terrain of NYC, captured skate-cam fast for the Running Division.
- [La Goony Chonga, La Hora de Perrear](https://grandcrew.work/work/la-hora-de-perrear/). A larger-than-life, Made-in-Dade campaign for La Goony Chonga's first fully reggaeton album.
- [Spotify RADAR, Reneé Rapp](https://grandcrew.work/work/spotify-radar-renee-rapp/). The first installment of the RADAR series we rebuilt for Spotify: a modular world, re-skinned per artist.
- [Oatly, Taste Test](https://grandcrew.work/work/oatly/). A multi-city production built on creative product placement and airtight logistics.
- [NewYork-Presbyterian, Stay Amazing](https://grandcrew.work/work/nyp-stay-amazing/). Warm, hyper-local portraits of Brooklyn and Westchester communities and the doctors who care for them.
- [Nike, Subway Series](https://grandcrew.work/work/nike-subway-series/). Die-hard Dominican baseball fans of New York's rival teams, documented by Adeline Lulo.
- [Adidas x Noah, SS22](https://grandcrew.work/work/adidas-noah/). The S22 collection, shot by Ben Grieme on location at Rockaway Beach.
- [T Magazine, FW 2022](https://grandcrew.work/work/t-magazine/). A texture-led Fall/Winter editorial for The New York Times's T Magazine, photographed by James Brodribb.
- [NewYork-Presbyterian, Patient Stories](https://grandcrew.work/work/nyp-patient-stories/). Intimate portraiture of three patients and the doctors they owe so much to.
- [Square, Banking](https://grandcrew.work/work/square/). Documentary storytelling for the launch of Square Banking, built around two real business owners.

## Links

- Website: https://grandcrew.work
- Instagram: https://www.instagram.com/grandcrew/
- LinkedIn: https://www.linkedin.com/company/grandcrew
- Shop: https://shop.grandcrew.work