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<channel>
	<title>Grand Crew</title>
	<link>https://grandcrew.work</link>
	<description>Grand Crew</description>
	<pubDate>Wed, 22 Apr 2026 20:19:36 +0000</pubDate>
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		<title>🔒 View All Projects</title>
				
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		<pubDate>Mon, 10 Oct 2022 22:10:46 +0000</pubDate>

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		<pubDate>Tue, 18 Oct 2022 00:54:52 +0000</pubDate>

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		<pubDate>Wed, 09 Nov 2022 03:14:08 +0000</pubDate>

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		<title>Chasing Light</title>
				
		<link>https://grandcrew.work/Chasing-Light</link>

		<pubDate>Tue, 15 Aug 2023 19:43:02 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/Chasing-Light</guid>

		<description>

	CHASING LIGHT
	2023





	






	
	Some projects start with the answer, but this one started with questions. Why was a Manhattan neighborhood steeped in culture so misunderstood? How do you honor age-old traditions while celebrating new ones? And most importantly — who’s that guy with the Leica taking a million photos of trash?

We set out to find common ground in Chinatown, New York with Chasing Light: a living portrait of business and culture, tradition and innovation, people and passion.

	




	
&#60;img width="1563" height="2000" width_o="1563" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d254da018ceadd4ab30a111c75feae44ba925789e4198185e8c9d822aaeeb043/J-J_42623_GLE_001_10.jpg" data-mid="188028143" border="0"  src="https://freight.cargo.site/w/1000/i/d254da018ceadd4ab30a111c75feae44ba925789e4198185e8c9d822aaeeb043/J-J_42623_GLE_001_10.jpg" /&#62;
&#60;img width="1555" height="2000" width_o="1555" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cbbabc27cbe2c8af3424a0afe454aa90b13d873f59889b2c80bb5e172fad6097/J-J_42623_GLE_004_01-1.jpg" data-mid="188028145" border="0"  src="https://freight.cargo.site/w/1000/i/cbbabc27cbe2c8af3424a0afe454aa90b13d873f59889b2c80bb5e172fad6097/J-J_42623_GLE_004_01-1.jpg" /&#62;
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&#60;img width="3500" height="2716" width_o="3500" height_o="2716" data-src="https://freight.cargo.site/t/original/i/b8ae8888d2f62749015a4b9273e88c32454791a668d206de9f5de30d7336c415/42623_GLE_002_06.jpg" data-mid="194240404" border="0"  src="https://freight.cargo.site/w/1000/i/b8ae8888d2f62749015a4b9273e88c32454791a668d206de9f5de30d7336c415/42623_GLE_002_06.jpg" /&#62;








	&#38;nbsp;

	
	


More than a place and or any one culture, we wanted to go below Canal Street’s surface by giving its residents the floor. But to tell a story of people requires the right person to tell it, and that’s where Wellington Chen came in — guy with a Leica and Executive Director of the not-for-profit Chinatown Partnership — who offered the all access pass and extensive photo archive to make this multimedia documentary possible.



	

	

	
&#60;img width="4225" height="2817" width_o="4225" height_o="2817" data-src="https://freight.cargo.site/t/original/i/13e8f82e4336295cdee686dba7caa4854c7b1b12417cc1ded8c8345a8073c44c/35-2.jpg" data-mid="188028451" border="0"  src="https://freight.cargo.site/w/1000/i/13e8f82e4336295cdee686dba7caa4854c7b1b12417cc1ded8c8345a8073c44c/35-2.jpg" /&#62;
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With Wellington as our compass, and Sunday Afternoon as co-agency, creative partners and AR-leaders, we bridged old and new Chinatown in subject and execution: documenting residents across age and profession through archival and new photographs. With Sunday Afternoon as our partners and leading the charge, we were able to break the film into AR chapters that lept off the page of CANAL Magazine. We wove the collective story of the doc into a single large-format print magazine powered by AR. The modern medium revealed history in a new light through immersive stories that literally popped off the page.

“Chasing Light” made the cover of 2023 CANAL Mag – the portrait setting the tone for the Sunday Afternoon publication. The documentary was segmented into chapters spread across fourteen pages of the issue. With each turn of a page, a new video popped off the magazine to play the interviews, visual vignettes, and time lapses that make up the full film. The full documentary made its debut on NOWNESS as a part of their “Portrait of a Place” series.


	
	

	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/214b7347bbcbe78c8dbab861d33378ad98fa1d41df96a70ab0ae4eef196e3368/IMG_8759.jpg" data-mid="194242173" border="0"  src="https://freight.cargo.site/w/1000/i/214b7347bbcbe78c8dbab861d33378ad98fa1d41df96a70ab0ae4eef196e3368/IMG_8759.jpg" /&#62;
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	The best place to advertise a film about what makes Chinatown special is what Chen himself describes as the “quintessential main street” – Canal. We designed and occupied two highly visible placements along Canal St: a large banner on the red Chinatown information booth, as well as a multi-poster campaign in the windows of a mid-renovation storefront. 

Both placements created interactive opportunities for passersby to engage with the documentary and its AR capabilities, as well as appreciate the portraits and design.
	

	

</description>
		
	</item>
		
		
	<item>
		<title>📱 Chasing Light Mobile</title>
				
		<link>https://grandcrew.work/Chasing-Light-Mobile</link>

		<pubDate>Tue, 15 Aug 2023 19:43:25 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/Chasing-Light-Mobile</guid>

		<description>

	CHASING LIGHT
	2023









	
	Some projects start with the answer, but this one started with questions. Why was a Manhattan neighborhood seeped in culture so misunderstood? How do you honor age-old traditions while celebrating new ones? And most importantly — who’s that guy with the Leica taking a million photos of trash?
We set out to find common ground in Chinatown, New York with Chasing Light: a living portrait of business and culture, tradition and innovation, people and passion.
	




	
&#60;img width="1563" height="2000" width_o="1563" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d254da018ceadd4ab30a111c75feae44ba925789e4198185e8c9d822aaeeb043/J-J_42623_GLE_001_10.jpg" data-mid="188503964" border="0"  src="https://freight.cargo.site/w/1000/i/d254da018ceadd4ab30a111c75feae44ba925789e4198185e8c9d822aaeeb043/J-J_42623_GLE_001_10.jpg" /&#62;
&#60;img width="1555" height="2000" width_o="1555" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cbbabc27cbe2c8af3424a0afe454aa90b13d873f59889b2c80bb5e172fad6097/J-J_42623_GLE_004_01-1.jpg" data-mid="188503973" border="0"  src="https://freight.cargo.site/w/1000/i/cbbabc27cbe2c8af3424a0afe454aa90b13d873f59889b2c80bb5e172fad6097/J-J_42623_GLE_004_01-1.jpg" /&#62;


	
	More than a place and or any one culture, we wanted to go below Canal Street’s surface by giving its residents the floor. But to tell a story of people requires the right person to tell it, and that’s where Wellington Chen came in — guy with a Leica and Executive Director of the not-for-profit Chinatown Partnership — who offered the all access pass and extensive photo archive to make this multimedia documentary possible.
	

	
	


&#60;img width="4225" height="2817" width_o="4225" height_o="2817" data-src="https://freight.cargo.site/t/original/i/13e8f82e4336295cdee686dba7caa4854c7b1b12417cc1ded8c8345a8073c44c/35-2.jpg" data-mid="188504001" border="0"  src="https://freight.cargo.site/w/1000/i/13e8f82e4336295cdee686dba7caa4854c7b1b12417cc1ded8c8345a8073c44c/35-2.jpg" /&#62;
	
With Wellington as our compass, and Sunday Afternoon as co-agency, creative partners and AR-leaders, we bridged old and new Chinatown in subject and execution: documenting residents across age and profession through archival and new photographs. With Sunday Afternoon as our partners and leading the charge, we were able to break the film into AR chapters that lept off the page of CANAL Magazine. We wove the collective story of the doc into a single large-format print magazine powered by AR. The modern medium revealed history in a new light through immersive stories that literally popped off the page.
“Chasing Light” made the cover of 2023 CANAL Mag – the portrait setting the tone for the Sunday Afternoon publication. The documentary was segmented into chapters spread across fourteen pages of the issue. With each turn of a page, a new video popped off the magazine to play the interviews, visual vignettes, and time lapses that make up the full film. The full documentary made its debut on NOWNESS as a part of their “Portrait of a Place” series.
	

	

The best place to advertise a film about what makes Chinatown special is what Chen himself describes as the “quintessential main street” – Canal. We designed and occupied two highly visible placements along Canal St: a large banner on the red Chinatown information booth, as well as a multi-poster campaign in the windows of a mid-renovation storefront. 
Both placements created interactive opportunities for passersby to engage with the documentary and its AR capabilities, as well as appreciate the portraits and design.

</description>
		
	</item>
		
		
	<item>
		<title>Spotify RADAR x Ty Myers</title>
				
		<link>https://grandcrew.work/Spotify-RADAR-x-Ty-Myers-1</link>

		<pubDate>Wed, 22 Apr 2026 20:19:36 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/Spotify-RADAR-x-Ty-Myers-1</guid>

		<description>

	SPOTIFY RADAR X TY MYERS
	2026










	Our ninth chapter of Spotify RADAR features Ty Myers, an Austin artist whose early love of music was rooted in blues guitar, country writers, and the culture of live performance around him.

Inspired by the warmth of his music and the era behind many of his influences, the set imagines a 1970s lounge filled with golden-hour light, wood paneling, vintage magazines, and wall-to-wall carpeting.

Ty reflects on playing long sets with his dad, discovering legends like Stevie Ray Vaughan at a young age, and the late-night moment that led him to write the song he performs here, “Message To You."



Directed by Jonatán Lopez.


	 

	
&#60;img width="6554" height="4371" width_o="6554" height_o="4371" data-src="https://freight.cargo.site/t/original/i/70adfee29ee1a1699082b697b566e160f08cc5f5a760d23484ef79ef64a9e61f/AH_Ty-Myers_0787.jpg" data-mid="247519125" border="0"  src="https://freight.cargo.site/w/1000/i/70adfee29ee1a1699082b697b566e160f08cc5f5a760d23484ef79ef64a9e61f/AH_Ty-Myers_0787.jpg" /&#62;
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&#60;img width="6554" height="4371" width_o="6554" height_o="4371" data-src="https://freight.cargo.site/t/original/i/6e7afc2826f1bdc8eec2e1264f65b963873f98d2b0bf513120a3019d27c076ab/AH_Ty-Myers_0986.jpg" data-mid="247519133" border="0"  src="https://freight.cargo.site/w/1000/i/6e7afc2826f1bdc8eec2e1264f65b963873f98d2b0bf513120a3019d27c076ab/AH_Ty-Myers_0986.jpg" /&#62;



 



INTERVIEW:





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	<item>
		<title>NIKE X MELITTA BAUMEISTER</title>
				
		<link>https://grandcrew.work/NIKE-X-MELITTA-BAUMEISTER</link>

		<pubDate>Thu, 02 Apr 2026 14:51:15 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/NIKE-X-MELITTA-BAUMEISTER</guid>

		<description>

	NIKE X MELITTA BAUMEISTER &#124; RUN LIKE NO ONE IS WATCHING
	2026





&#60;img width="12063" height="8147" width_o="12063" height_o="8147" data-src="https://freight.cargo.site/t/original/i/e59a68361b3a675ce45f31f89e505ed31743ee3759d9b761445c247290c302fb/PEGASUS_SHACARRI_SCREAM_GROUP_02899_FINAL-197X133.jpg" data-mid="246791637" border="0"  src="https://freight.cargo.site/w/1000/i/e59a68361b3a675ce45f31f89e505ed31743ee3759d9b761445c247290c302fb/PEGASUS_SHACARRI_SCREAM_GROUP_02899_FINAL-197X133.jpg" /&#62;



	Nike tapped us to help Melitta Baumeister launch their highly anticipated Vomero and Pegasus collaboration. 
Rooted in rediscovering the joy of movement and titled “Run Like No One Is Watching,” Melitta reimagines two Nike running staples through her sculptural, unconventional design language.


Featuring Sha’Carri Richardson.
 Photographed by Grant James Thomas.




	
  


	
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 &#38;nbsp;</description>
		
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	<item>
		<title>Miles Caton &#124; Don't Hate Me</title>
				
		<link>https://grandcrew.work/Miles-Caton-Don-t-Hate-Me</link>

		<pubDate>Mon, 06 Apr 2026 14:39:05 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/Miles-Caton-Don-t-Hate-Me</guid>

		<description>

	MILES CATON &#124; DON’T HATE ME
	2026










	Coming off a standout 2026 Oscars performance for his role in Sinners, we partnered with ExGfCo to help launch Miles Caton’s debut music video, “Don’t Hate Me.”A special thank you to Miles and Saul Levitz for the trust, speed, and full lean-in throughout.

	 



 

	
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	<item>
		<title>HTSI &#124; Financial Times</title>
				
		<link>https://grandcrew.work/HTSI-Financial-Times</link>

		<pubDate>Tue, 18 Nov 2025 16:38:03 +0000</pubDate>

		<dc:creator>Grand Crew</dc:creator>

		<guid isPermaLink="true">https://grandcrew.work/HTSI-Financial-Times</guid>

		<description>

	HTSI &#124; WINTER FASHION WITH A REBEL SPIRIT &#38;nbsp;
	2025





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	For the Financial Times HTSI cover story and article  “Winter fashion with a rebel spirit", we traveled to Narrowsburg, NY, with models Celeste Fitzpatrick and Cole Mohr.

The styling for the shoot mixed polished layering with an easy, lived-in feel, drawing on pieces from brands such as Paul Smith, Burberry, Tory Burch, Ralph Lauren, and Louis Vuitton.

Photographed by James Brodribb.



	
  


	
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