Bold & Bright
Clairol
- Director
- Talia Collis
Fresh spots for two of Clairol's most iconic lines, Bold & Bright and Nice'n Easy.
- Client
- Clairol
- Year
- 2024
- Role
- Agency + Production
- Sector
- Beauty
- Services
- Production, Direction, Commercial
- Director
- Talia Collis
Grand Crew developed and produced Clairol’s FY 2024 spots, working with director Talia Collis to create fresh ads for two of Clairol’s most iconic lines: Bold & Bright and Nice’n Easy.
Two lines, two moods, one production. Bold & Bright wanted energy and saturation. Nice’n Easy wanted warmth and ease. We built a shoot that could hold both without losing the thread that ties them to the brand.
The point was never to reinvent Clairol. It was to remind people why they already love it.