Echo Frames
Amazon
- Photographer
- Micaiah Carter
Lifestyle photography for Echo Frames, shot on real locations with real creators.
- Client
- Amazon
- Year
- 2024
- Role
- Production
- Sector
- Tech
- Services
- Production, Photography
- Photographer
- Micaiah Carter
Amazon wanted to build a collection of lifestyle-focused product photos that would capture the diversity and creativity of the everyday users of its Echo Frames smart glasses.
By shooting at authentic locations rather than custom sets and inviting real creators to test and style the product, we created a photography campaign centered on the everyday stories and routines of creative thinkers, passionate makers, and those who live and breathe community.
A special shoutout to Micaiah Carter, who captured this beautiful collection.