Love Stories

When Meta tapped us to launch Facebook Dating’s first-ever campaign, they weren’t just looking to explain features; they wanted to tell a real love story that took place on the platform. Our challenge was to move beyond product and create something human, emotional, and true.

From the outset, we knew this campaign needed to feel lived-in. We centered it around Nik and Ayla, a real couple who met on Facebook Dating, and built the creative around their actual relationship. We scouted locations that were meaningful as well as beautiful: where they had their first dates, their first real moments. They opened up their archive of personal footage, which we wove into the visuals to bring an added layer of intimacy and trust.

Visually, we blended a cinematic approach with documentary storytelling, making space for the messiness, the joy, the realness of modern love. The result is a story that doesn’t feel like an ad. It feels like a relationship you’re rooting for.