Capsule Collection 001

Grand Crew’s first collection: the Crew tee, The Grand Scheme of Things, the Kindvibes crewneck, a kids crewneck, a tote, a bottle and a roll of tape. We launched it in July 2024 with a film and five portraits, each one a friend of the studio at home or at work, wearing the thing the way they actually would.

The stills were shot the same days, in the same rooms, so the shop and the film share one light.