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GCXC Tokyo Marathon

Grand Crew

A cross-country capsule for the 2025 Tokyo Marathon, shot on handycam across New York in the cold.

Client
Grand Crew
Year
2025
Role
Agency + Production
Sector
Sport
Services
Agency, Production, Design, Photography
Link
The shop ↗

GCXC is Grand Crew Cross Country: a singlet, a long sleeve, a beanie and a bottle made for the 2025 Tokyo Marathon and the people who ran it with us. The mark borrows from motorsport and Japanese race wear, the pieces from what you would actually run in.

The campaign was shot on handycam in New York in February, on bridges, rooftop pitches and fences, so the footage looks like the tapes the collection is named after.

Handycam montage 1
Handycam montage 2
The GCXC bottle hanging from a bare branch
Portrait in the green GCXC beanie and a checked scarf
The GCXC singlet, the logo in red
Running the bridge in the singlet
The beanie and sunglasses against a chain-link fence
The long sleeve hung on a fence over the skyline
Kicking a ball on a rooftop pitch in the long sleeve
Sitting on a bench with the bottle, in snow light
The back of the long sleeve, the cross-country mark
Portrait in the beanie, breath in the cold