Serve & Occasion
Johnnie Walker
- Director
- Fabio de Frel
A director's cut through three worlds of Black and Blue Label, from a speakeasy piano bar to poolside golden hour.
- Client
- Johnnie Walker
- Year
- 2026
- Role
- Production
- Sector
- Food
- Services
- Production, Direction
- Director
- Fabio de Frel
Johnnie Walker asked for a library, not a single spot: a lifestyle and serve campaign built to carry Black Label and Blue Label across three distinct worlds, each keyed to its own drink and its own hour of the night.
A whiskey sour by the records. A Manhattan in a low-lit speakeasy. A highball at golden hour by the pool. Director Fabio de Frel shot all three as single, held moments rather than cutaways, letting the room, the light, and the pour carry the story.
Grand Crew produced on location across the three sets, delivering the director’s cut alongside a full still library for Johnnie Walker’s Black and Blue Label rollout.