Leylah Fernandez
Lululemon
A day in Leylah Fernandez's life for Lululemon's "Get Into It" campaign.
- Client
- Lululemon
- Year
- 2023
- Role
- Production
- Sector
- Sport
- Services
- Production, Commercial
Lululemon called on Grand Crew to produce their Fall 2023 “Get Into It” campaign featuring tennis star Leylah Fernandez. The goal was to highlight Fernandez’s training routine, the running, training, and yoga that keep her body, mind, and spirit at their strongest so she can be her best on and off the court.
Across photo and video, the campaign shares a day in Fernandez’s life, from an early-morning run through London to an end-of-day yoga session. Three types of movement, one athlete, captured with the intent and quiet devotion the sport actually asks of her.