NYC Marathon
- Photographer
- Yael Malka
Training together, kinship through running, and the terrain of NYC, captured skate-cam fast for the Running Division.
- Client
- Nike
- Year
- 2023
- Role
- Agency + Production
- Sector
- Sport
- Services
- Agency, Production, Content, Photography
- Photographer
- Yael Malka
Nike’s NYC Running Division is all about community. Ahead of the New York City Marathon, Nike tapped us to create a photo and video campaign that shows the importance of training together, finding kinship through running, and the dynamic landscape of NYC’s running terrain.
The shoot took place across three NYC running hubs, featuring real New York athletes from across the city doing what they do best: putting in the work to reach their goals. The ask was hyper-real video capture on the fly with quick-paced New York running. We put our cinematographer on skates to capture our runners with dynamic, elevated skate-cam-style footage, across both well-loved running paths and offbeat locations in the heart of the action.
In response to Nike’s mission of authenticity and community, we partnered with portrait photographer Yael Malka, whose thoughtful framing, warm tone, and genuine lens brought a unique POV to an athletic apparel campaign.