A fan in a pinstripe jersey tossing a ball at a batting cage
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Subway Series

Nike
Photographer
Adeline Lulo

Die-hard Dominican baseball fans of New York's rival teams, documented by Adeline Lulo.

Client
Nike
Year
2022
Role
Production
Sector
Sport
Services
Production, Photography
Photographer
Adeline Lulo

New York City’s Dominican baseball community is a fanbase like no other in the country. “Pelota,” as it’s called, is more than just a game. It’s part of the culture, a limitless passion. In the motherland it symbolizes a dream, hope for a better future, and plays a significant role in the culture for the youth.

Nike tapped Grand Crew and photographer Adeline Lulo to document die-hard Dominican baseball fans between New York’s two teams. Fans proudly wore their team’s emblems and colors in iconic New York baseball venues: bars, sports clothing stores, and the institutional home bases, Yankee Stadium and Citi Field.

The collection of images was used to promote Nike’s connection with New York’s committed and communal baseball culture. No matter your colors, whether blue and orange or the navy pinstripe, New Yorkers rep their teams in high spirits for the community of Pelota.