Stay Amazing
- Photographers
- Daniel Dorsa, Geoff Sean Levy
Warm, hyper-local portraits of Brooklyn and Westchester communities and the doctors who care for them.
- Client
- NewYork-Presbyterian
- Year
- 2022
- Role
- Production
- Sector
- Culture
- Services
- Production, Photography, OOH
- Photographers
- Daniel Dorsa, Geoff Sean Levy
NewYork-Presbyterian has been rated NYC’s #1 hospital for twenty-one years. With their “Stay Amazing” campaign, concepted by Havas, the core message is that New Yorkers do not need to stray far from their own neighborhood to receive top-tier medical care.
The campaign focuses on NYP’s Brooklyn and Westchester branches, two regions where the NYP network has a prominent impact in keeping the local community tuned up, and saving lives daily. Grand Crew was engaged to capture people from these communities, and some of the NYP doctors who care for them, to create warm, emotive portraits that resonate on a hyper-local level.
The campaign was unmissable through the spring and summer of 2022 across Brooklyn and Westchester: prominent billboard placements, digital subway displays, and bus shelters.