Complete SPF
- Director
- Brendan Dacey
- Director of Photography
- Mike Gialloreto
A :30 and social cutdowns for Olay Complete, shot in one day at Hook Studios in Brooklyn with Brendan Dacey.
- Client
- Olay
- Year
- 2025
- Role
- Production
- Sector
- Beauty
- Services
- Production
- Director
- Brendan Dacey
Sun damage adds up on the days you least expect it: cloudy mornings, dog walks, an afternoon by the window. Olay Complete answers with no trade-offs, SPF plus hydration, no white cast, and a formula approved for sensitive skin. Only Olay.
We produced the campaign for Futura Collective in a single day at Hook Studios in Brooklyn, with director Brendan Dacey and cinematographer Mike Gialloreto. One talent, one dog, a printed sky backdrop, and a build by production designer Eric Mestman that moves from bathroom mirror to sofa to open sky without leaving the stage.
The deliverables: a :30 for OTT, online video and YouTube, three Meta collections built on the product’s points of superiority, and a :06 forced-view cut.