Fall For Your Favorites
Panera
A cozy autumn reunion of two Gilmore Girls leads, shot and shipped in under a week.
- Client
- Panera
- Year
- 2025
- Role
- Production
- Sector
- Food
- Services
- Production, Commercial
When 72andSunny tapped us to produce Panera’s Fall For Your Favorites campaign, we knew it wasn’t just about soup; it was about cozy vibes, autumn nostalgia, and a healthy dose of Gilmore Girls fan service.
Enter Jared Padalecki (a.k.a. Dean, a.k.a. Fireside Chili) and Matt Czuchry (a.k.a. Logan, a.k.a. Autumn Squash), reunited at Panera to confirm what we’ve all been waiting for: Black Bean Soup (Milo, if you will) is back.
Shot and shipped in under a week in Austin, TX.