Sexyy Red
Spotify RADAR
Red's World, an homage to Hype Williams and 2K-era music videos, built for the second edition of RADAR.
- Client
- Spotify RADAR
- Year
- 2024
- Role
- Agency + Production
- Sector
- Music
- Services
- Agency, Production, Content, Music
Our RADAR series with Spotify continues for a second edition featuring Sexyy Red. Last year, we re-upped the visual identity of RADAR, Spotify’s up-and-coming artist program, with a personality-forward approach that reflects the aesthetic of each featured performer.
We developed a modular room design that would be both architecturally recognizable and infinitely re-skinnable for each edition, allowing each performer to create their own world within the RADAR universe.
In this edition of RADAR, we crafted Red’s World: an homage to the art direction of Hype Williams and 2K music videos, with a hint of James Turrell-inspired gradient accents.