Recap
YouTube Music
The best music reaction content from around the globe, curated into the story of how 2024 sounded.
- Client
- YouTube Music
- Year
- 2024
- Role
- Agency
- Sector
- Music
- Services
- Agency, Content, Research
For YouTube Music’s 2024 Recap, we curated and sourced the best reaction content from around the globe to showcase the most captivating releases, performances, and trends that defined music this year.
With culturally tapped-in GC team members from around the world combing YouTube’s strongest reaction videos, we pulled together a tapestry of OMGs and minds-being-blown that tell the story of how music made us feel in 2024.